Who we are
Players first.
Since 2004.
From Loriet Sports to KOURTLY: two decades of dressing the people who live on the court.
Made by people who play.
Loriet Sports began in 2004 with a simple belief: players deserve apparel that performs like their game and looks as sharp as they play. We built the brand courtside, at tournaments, clubs and academies, listening to the players and coaches who wear it.
Today, KOURTLY by Loriet Sports carries that same spirit to every court. Premium performance apparel and footwear for tennis, pickleball and padel, for men, women and kids. Same lion. Same standards. More courts.
The people behind the lion
Mehdy & Domenica Karbid
Founder & President, Loriet Sports
Mehdy started Loriet in 2004 as a player building the gear he wanted to compete in. He has never stopped playing: in 2010 he reached the quarterfinals of a US Open qualifying playoff event in Loriet gear.
He built the company together with Domenica Karbid, Loriet's President. Their story of balancing business, tennis and marriage was featured on Forbes (opens in a new tab). Together they built a Pro Team of touring players, hosted prize-money tournaments, and grew Loriet into KOURTLY, bringing the lion to tennis, pickleball and padel.
Our journey
Twenty years on court
2004
Loriet Sports is born
A tennis apparel brand built around performance, style and the players who wear it.
2005–2007
On the world stage
Loriet appears at WTA and Grand Slam events, from Rome and Miami to Paris and Wimbledon.
2012
The Pro Team takes shape
We introduce the Loriet Pro Team and Lifestyle collection, and launch apparel for kids.
2013
In the spotlight
Loriet is featured on Forbes.com and in Westchester Magazine.
2014–2018
Growing the game
We host Loriet Open prize-money tournaments in Florida and New York, while our sponsored players collect titles on the pro circuit around the world.
Today
KOURTLY
The next chapter: performance wear and KOURT court shoes for tennis, pickleball and padel, plus Team KOURTLY for players and coaches.
What we stand for
Built on three things
Performance
Gear designed for match play: made to move, breathe and hold up, set after set.
Players
From juniors to touring pros, our players and coaches shape what we make and how we make it.
Community
We have supported tennis charities and grassroots programs for years, including Tennis Against Breast Cancer and Tennis Without Borders.